BLOG SPOTLIGHT: SNOWFLAKES IN A BLIZZARD

“Just walk through a Barnes & Noble or venture onto the Amazon book site these days, and you’ll realize that the floodgates have opened. The gatekeepers have been overrun.

Given the current technology, virtually anyone who wants to publish a book can now do so. And that’s a good thing, because I believe everyone has something of value to say and something to teach the rest of us.

But it’s also bad news for individual writers, because the chance that someone will randomly pick up or click on a particular book has decreased exponentially. I chose the name for this blog because getting noticed for a writer in this market — especially a new, unknown writer — is like a snowflake trying to stand out in a blizzard.” –Darrell Laurant

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